ploy

ploy的意思

noun

1. a maneuver in a game or conversation

Synonym: gambitstratagem

2. an opening remark intended to secure an advantage for the speaker

Synonym: gambit

1. 计策；计谋；手段
A ploy is a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.

e.g. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

1. 策略：明茨伯格借鉴市场营销中四要素(4ps)的提法,即产品(Product)、价格(Price)、地点(Place)和促销(Promotion),提出战略从五个不同方面的定义,即战略是:理念(Perspective)、定位(Position)、计划(Plan)、策略(Ploy)、模式(Pattern).

2. 策略,手法：phenomenal 非凡的 | ploy 策略,手法 | political arena 政治舞台

3. 花招：reverse 反面, obverse正面 | ploy 花招 | plid 重步走

4. 用：pict 描写 | ploy 用 | tach 钉