goodwill

goodwill在线翻译

noun

1. a disposition to kindness and compassion

e.g. the victor's grace in treating the vanquished

Synonym: gracegood will

2. the friendly hope that something will succeed

Synonym: good will

3. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

Synonym: good will

1. 友善；善意；亲善
Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.

e.g. I invited them to dinner, a gesture of goodwill...
我请他们吃饭以示友善。
e.g. They depend on the goodwill of visitors to pick up rubbish.
他们相信游客会自觉捡起垃圾。

2. 信誉；商誉
The goodwill of a business is something such as its good reputation, which increases the value of the business.

e.g. We do not want to lose the goodwill built up over 175 years.
我们不想让历经175年树立起来的良好信誉毁于一旦。